[Brand News] KOSMONIA Invited to the 2026 GBI Summit to Unveil Its Global Supply Chain Strategy

[Brand News] KOSMONIA Invited to the 2026 GBI Summit to Unveil Its Global Supply Chain Strategy

【品牌动态】KOSMONIA受邀2026 GBI峰会，阐述全球供应链战略

The ‘China-U.S. Business Summit (GBI Forum 2026)’, hosted by GBI, wrapped up successfully in Shanghai on June 27, 2026. This conference brought together industry leaders and service providers from both the U.S. and China to dive deep into cross-border corporations’ strategic expansion and localized operations across North America and worldwide markets.

KOSMONIA, a premium U.S.-based shower solutions brand, was invited as a featured attendee. Hans Lin, the brand’s General Manager, joined a panel discussion to share insights on the brand’s evolution from a 37-year manufacturing enterprise to a globally recognized brand, drawing on the group’s domestic and international operational footprint.

2026年6月27日，由GBI主办的“中美商业峰会（GBI Forum 2026）”于上海圆满举行。本次大会汇聚中美两地的行业领袖与服务商，深入探讨跨国企业在北美及全球市场的战略布局与深度本地化运营。美国高端淋浴空间品牌KOSMONIA受邀参会，总经理林秉宏出席圆桌对话，结合集团在海内外的布局实践，分享了从37年制造积淀向全球品牌跃迁的战略思考。

Core Strategic Pillar: U.S.-Centered Brand Operations

战略核心：立足美国的品牌运营

At the summit, Hans Lin emphasized that the core logic of a brand lies in deep local engagement rather than merely engaging in trade exports. “As a brand deeply rooted in U.S. operations, our top priority is to fully integrate into the local market.” , Hans stated that, “We hire local talent and teams to conduct in-depth research into the specific habits of American consumers, ensuring that our products meet the high standards expected by U.S. households. Our goal is not merely to sell products but rather to establish ourselves as a trusted U.S. brand that delivers genuine value to consumers.”

Meanwhile, for a U.S.-registered entity, strict adherence to U.S. standards is the cornerstone of compliant operations and sustainable business growth. KOSMONIA strictly complies with the U.S. regulatory framework，including CPSC safety standards and federal trade regulations. This rigorous approach ensures that, whether products are designed in the U.S. or manufactured overseas, fully meet U.S. legal requirements and market expectations.

林秉宏在峰会上强调，品牌的核心逻辑在于本地化深耕，而非简单的贸易出口。“作为一家扎根美国运营的品牌，我们的首要任务是深度融入当地市场，”林秉宏表示，“我们聘用本地人才与团队，深入研究美国消费者的特定习惯，确保产品符合美国家庭的高标准要求。我们的目标不仅仅是销售产品，而是作为一个值得信赖的美国品牌，为消费者创造真实价值。”

同时，严守美国标准对于一个美国注册实体而言，合规运营是业务持续发展的基石。KOSMONIA 严格遵守美国监管框架（包括 CPSC 安全标准及联邦贸易法规）。这种严谨的态度确保了无论产品是在美国设计还是在海外制造，都能完全符合美国的法律与市场预期。

Optimize global manufacturing layout to serve the U.S. market.

优化全球制造布局，服务美国市场

Amid shifting international trade policies, including evolving tariffs and anti-dumping regulations, KOSMONIA has strategically expanded its manufacturing network to sustain market competitiveness and supply chain resilience within the U.S.

The brand’s first overseas production facility has been established in Surabaya, Indonesia, with the aim of efficiently serving the substantial demand from European and U.S. markets. This move lets KOSMONIA leverage global manufacturing advantages to navigate complex trade landscapes, while maintaining consistent product availability and competitive pricing for U.S. customers.

This appearance at the GBI Summit marks an important step forward for KOSMONIA in its journey toward global brand expansion. Moving forward, KOSMONIA will continue to leverage its overseas base in Indonesia as a pivotal hub to deepen its brand operations and compliance strategies in the European and U.S. markets, thereby conveying to the world the professional strength and cultural warmth of a premium lifestyle.

为了在国际贸易政策（如关税与反倾销措施）不断变化的背景下，保持品牌在美国市场的竞争力和供应链韧性，KOSMONIA 对其制造布局进行了战略扩张。品牌首间海外生产基地落户印尼泗水，旨在高效服务庞大的欧美市场需求。此举使 KOSMONIA 能够集全球制造优势，灵活应对贸易环境的复杂性，同时确保对美国消费者的稳定交付与价格优势。

此次亮相GBI峰会，标志着 KOSMONIA 在品牌全球化征程中迈出重要一步。未来，KOSMONIA 将继续以印尼海外基地为支点，深化在欧美市场的品牌运营与合规布局，向世界传递高端生活方式的专业力量与文化温度。

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